In this episode, host Shahin Hoda chats with Peep Laja, CEO of Wynter and CXL about how B2B Marketers can revamp their messaging to compete in today's highly competitive environment where "everyone" is selling "everything."
Peep highlights the differences between differentiation and distinctiveness. He advises B2B marketers to focus on their brands rather than product features or services. Peep also talks about positioning and why awareness can be more important than differentiation.
Read the show notes: www.xgrowth.com.au/blogs/revamp-b2b-messaging/
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APAC's B2B Growth Podcast
On APAC's B2B Growth Podcast, we unpack trends, bust myths, and deliver insights you can put to work today to drive growth in APAC.
Hosted by Shahin Hoda & Vinnie Romano
Produced by Shahin Hoda & Alexander Hipwell from xGrowth
Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter