How to Sell Account-Based Marketing to the Sales Team w/ Eric Wittlake artwork
Growth Colony: Australia's B2B Growth Podcast

How to Sell Account-Based Marketing to the Sales Team w/ Eric Wittlake

  • E41
  • 36:42
  • December 16th 2020

In this episode, Shahin is in discussion with Eric Wittlake, Senior Analyst at TOPO about how marketing should go about selling account-based marketing to the sales team to get full buy-in from them.

Eric Wittlake leads TOPO’s account-based strategy research and works directly with revenue and marketing leaders to drive growth through repeatable best practices that increase customer value, improve customer acquisition, and drive expansion.

Growth Colony: Australia's B2B Growth Podcast

On this podcast, you'll hear from B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.

Hosted by Shahin Hoda

Produced by Shahin Hoda & Alexander Hipwell