Jade Meara from F5: Working at a B2B Startup vs an Established Enterprise artwork
Growth Colony: Australia's B2B Growth Podcast

Jade Meara from F5: Working at a B2B Startup vs an Established Enterprise

  • E85
  • 30:06
  • October 13th 2021

In this episode, host Shahin Hoda chats with Jade Meara, Head of Marketing at F5 Networks about what B2B marketers can expect while working at a startup versus an enterprise-level company. 

Citing examples from her experience in both settings, Jade provides an insight into how marketers can ride the growth wave offered by a startup but, in return, have to deal with a lot of ambiguity from a brand awareness and martech standpoint. 

On the enterprise side, she mentions that even though the systems are more mature, the challenge of dealing with a large set of complex data can be daunting. 

Throughout the conversation, Jade emphasises the pros and cons of both worlds and offers some golden advice to young marketers for navigating them. 

Read the show notes: https://xgrowth.com.au/blogs/startup-enterprise-need-to-know/

Join the Slack channel: https://growthcolony.org/slack

Growth Colony: Australia's B2B Growth Podcast

On this podcast, you'll hear from B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.

Hosted by Shahin Hoda

Produced by Shahin Hoda & Alexander Hipwell