Joanne Schofield: Build a Marketing Plan That Generates Pipeline
- E100
- 27:15
- January 19th 2022
Shahin Hoda chats with Joanne Schofield, Director of Marketing, ANZ at The Access Group, about how marketers can build a plan that generates a pipeline.
Joanne advises marketers to start with their organisation’s business objectives. She then recommends working backwards from the company-wide revenue growth projections to develop a realistic target and a plan for the marketing team.
During the conversation, Joanne also talks about important considerations while building an effective marketing plan such as the role of SDRs, product marketing, historical conversion rates and handling marketing sourced versus marketing influenced revenue.
Read the show notes: https://xgrowth.com.au/blogs/marketing-generates-pipeline/
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Growth Colony: Australia's B2B Growth Podcast
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.