Head of Marketing of Finastra, Joerg Klueckmann, joins Shahin to chat about finding the balance between being a creative and data-driven marketer in the B2B space.
What to expect in the episode...
- How to sell creative to leadership
- How to build a great creative team
- Using AI as a co-pilot
With more than 20 years of leadership experience, Joerg transformed global marketing organisations across the B2B software industry to become integrated, high performing and digital-first.
He believes in focus, simplicity and the courage to be different.
Joerg enjoys a good espresso and rides his mountain bike with passion.
Resources mentioned in this episode:
- Play Bigger
- Own the Room - Amy Jen Su
- Marketing Artificial Intelligence - Paul Roetzer
- Impromptu - Reid Hoffman
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đŻ Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
APAC's B2B Growth Podcast
On APAC's B2B Growth Podcast, we unpack trends, bust myths, and deliver insights you can put to work today to drive growth in APAC.
Hosted by Shahin Hoda & Vinnie Romano
Produced by Shahin Hoda & Alexander Hipwell from xGrowth
Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter