How to Build a Data-Driven Customer Onboarding Strategy

Shahin chats with Jon Amery, Head of Marketing at Australian Finance Group (AFG) about building data-driven customer communications and onboarding strategies.

Jon has worked for some of the UK and Australia's biggest brands, including BSkyB, AOL, Virgin Media, VOCUS and now AFG across Executive Marketing, Commercial and Customer experience roles.

He’s been twice recognised by CMO50 in the top 10 Chief Marketing Officers in Australia and spent 5-plus years advising (mostly B2B) start-ups through all stages of growth.

The episode covers:

• How to build the onboarding process
• Repurposing research-based content
• How to refine the onboarding process using customer feedback

Resources mentioned in this episode:

• Thinking, Fast and Slow - Daniel Kahneman
• How Brands Grow - Byron Sharp
• Revisionist History - Malcolm Gladwell

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

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