B2B Influencer Marketing at Sendoso
- E219
- 38:36
- October 30th 2024
On this episode, we chat to Kris Rudeegraap, Co-CEO & Co-Founder of Sendoso about approaching Influencer Marketing in the B2B space.
This episode also covers...
- How Sendoso built their influencer community
- How to balance transparency and professionalism
- The strategies and tactics of building a community
- The future of Sendoso
About Kris...
Kris has more than two decades of Go-To-Market expertise as an individual seller, sales leader, and CEO. Kris started Sendoso in 2016 out of a problem he faced first-hand.
Sendoso is backed by $150M+ in venture funding and has seen $250M+ spent on the platform with a global footprint across NAMER, EMEA, and APAC.
Kris is passionate about growth hacking, experimental marketing, and AI in GTM. Kris is a California native and currently resides in the San Francisco Bay Area.
Resources mentioned in this episode:
- Amp It Up - Frank Slootman
- Marc Benioff
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Growth Colony: APAC's B2B Growth Podcast
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.