LinkedIn's B2B Benchmarking, KitKat's AI Ad & NPS for Retention
- 36:51
- February 6th 2024
Find out what's going on in the marketing world right now with Alex, Shahin & Vinnie.
This episode covers the following:
- LinkedIn & Ipsos’ B2B Market Benchmark
- KitKat’s ‘Have Ai Break’ ad
- Greg Daines’ video on NPS and customer retention
_________________
🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Alexander Hipwell, Vinnie Romano & Allysa Maywald, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
Growth Colony: Australia's B2B Growth Podcast
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.