Shahin chats with Luca Destefanis, Head of Marketing, APAC at Kyndryl about how to make your budget go further in 2023, especially with the recent layoffs and budget cuts occurring in the industry.
Luca is a senior marketing executive with a strong business background, rooted in 25 years of international experience across Asia, Europe and the US. He transforms organisations, develops talents, and simplifies complexity to create purpose-driven brands and high-impact marketing campaigns.
Luca is passionate about exploring trends in contemporary art; better-understanding humans through behavioural and neurosciences, and wellness.
The episode covers:
- How to focus on efficiency and effectiveness.
- The importance of having a growth mindset.
- The significance of localisation and standardisation.
- What to do with a tight budget.
Resources mentioned in this episode:
- Build - Tony Fadell
- Adam Grant
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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth
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APAC's B2B Growth Podcast
On APAC's B2B Growth Podcast, we unpack trends, bust myths, and deliver insights you can put to work today to drive growth in APAC.
Hosted by Shahin Hoda & Vinnie Romano
Produced by Shahin Hoda & Alexander Hipwell from xGrowth
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