
Rebroadcast | EP# 51 Malcolm Hamilton: Why IT Businesses Are Getting Serious About Marketing
- E119
- 46:44
- May 25th 2022
In this episode, host Shahin Hoda chats with Malcolm Hamilton, Global Marketing Director at SAP, on why IT businesses worldwide are now taking marketing very seriously. Malcolm talks about the importance of having marketing at the leadership table, guiding decisions about what accounts and prospects to target.
He also highlights the importance of having a strong understanding of the overall buyer’s journey and encourages IT leaders to be patient while expecting ROI from marketing initiatives.
Read the show notes: https://xgrowth.com.au/blogs/it-business-marketing/
Join the Slack channel: https://growthcolony.org/slack
APAC's B2B Growth Podcast
On APAC's B2B Growth Podcast, we unpack trends, bust myths, and deliver insights you can put to work today to drive growth in APAC.
Hosted by Shahin Hoda & Vinnie Romano
Produced by Shahin Hoda & Alexander Hipwell from xGrowth
Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter