Acquiring Enterprise & Moving Up Market with Marc Washbourne artwork
Growth Colony: Australia's B2B Growth Podcast

Acquiring Enterprise & Moving Up Market with Marc Washbourne

  • E201
  • 54:59
  • March 20th 2024

Shahin is joined by CEO of ReadyTech, Marc Washbourne, as they chat about the origins of ReadyTech and how you can move up your market too!

What to expect in the episode...

  • The challenges you face when you grow
  • The transition strategies you can implement
  • The team dynamics to make it in the enterprise market
  • ReadyTech’s brand evolution

Marc Washbourne is the Co-Founder and CEO of ReadyTech (ASX:RDY), a global vertical SaaS powerhouse that has achieved remarkable growth since its inception in 1999.

With over 25 years of leadership in business and technology, Marc is responsible for shaping ReadyTech’s strategy and vision for excellence – guiding a team of 500+ ReadyTechers, delivering mission-critical technology solutions to 4,600+ customers.

Recognised for his expertise, in 2020 Marc also joined the board of the Federal Government’s Digital Skills Organisation, with a focus on advocating for digital skills in Australia and contributing to Australia's Skills Reform agenda.

Outside of work, Marc enjoys spending time with his wife and teenage children, and staying (very) active. He’s completed the 100km Trailwalker event five times and helped to raise over $100,000 for Oxfam, and in 2023 he also led an expedition to Mount Everest Base Camp to raise funds for Pankind, the pancreatic cancer foundation.

Resources mentioned in this episode:


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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

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Growth Colony: Australia's B2B Growth Podcast

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.

In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!

Hosted by Shahin Hoda

Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.