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Shahin chats with Matt Wade, VP of Marketing at BlueBotics, about what their 2.5-year-old ABM program looks like and how they’ve gotten to where they are.
The episode covers the following:
- The stages of account maturity
- The mistakes made along the way
- How to improve KPIs and attribution
- The tools used
Matt joined BlueBotics in 2019 to head up the firm's growing marketing function. A well-travelled ex-journalist, he has a wealth of experience working with cutting-edge technology companies across the globe.
Matt is an experienced B2B marketer with a deep content marketing background. By focusing obsessively on customer insights and clear communication, he has helped several international SMEs such as BlueBotics (automation), senseFly (commercial drones) and Phonak Communications (hearing technologies) to grow their brands and drive growth.
Resources mentioned in this episode:
- Building a StoryBrand - Donald Miller
- They Ask, You Answer - Marcus Sheridan
- GaryVee
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For your copy of the State of ABM in APAC Report (2022): https://xgrowth.com.au/abm-report/
Join the Slack channel: https://growthcolony.org/slack
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth
We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
APAC's B2B Growth Podcast
APAC's B2B Growth Podcast (formerly Growth Colony) is a bi-weekly interview show unpacking trends, busting myths and delivering insights B2B marketing and sales leaders across Asia-Pacific can put to work today.
Each episode, host Shahin Hoda sits down with a marketing leader, sales leader, founder or operator who has a real point of view, not a generic take.
Guests bring specific stories from inside their own companies: what worked, what failed and what they'd do differently.
We cover what's actually driving B2B growth in the region: account-based marketing built for APAC rather than adapted from a US or UK playbook, sales and marketing alignment, and founder and operator commentary from people doing the work, not just talking about it.
If you're a B2B marketing or sales leader in Australia, New Zealand, Singapore or anywhere else in Asia-Pacific trying to build pipeline from strategic accounts, this show is for you.
Hosted by Shahin Hoda, founder of xGrowth. xGrowth is an account-based marketing and go-to-market agency helping global B2B technology companies improve customer acquisition, build qualified pipeline and win strategic accounts across APAC.
The agency works with regional sales and marketing teams to identify priority accounts, develop coordinated campaigns and turn commercial opportunities into measurable growth.
With specialist regional expertise and hands-on execution support, xGrowth gives lean marketing teams the strategy and capacity needed to enter new markets, reach enterprise buyers and grow valuable customer relationships.
New episodes every two weeks. Subscribe so you don't miss one, and sign up for the xG Weekly newsletter for more insights on B2B growth across APAC.