Stand Out in B2B Marketing With Get Different's Mike Michalowicz
- E231
- 24:01
- February 26th 2025
Standing out isn't just about being "the best" - it's about being different. And no one knows how to "Get Different" than no other than bestselling author and marketing guru, Mike Michalowicz.
š„ Prefer to watch the conversation?
We've got a link for you: https://youtu.be/4zPDm1f4gVE
This episode covers...
From finding out why he wrote his book, Get Different, to tactics on how you can stand out, we also dived into...
- How to use his DAD framework for marketing - Different, Attractive, and Direct
- The challenges small businesses face when trying to get noticed
- Building an Attention Plan over a Marketing Plan
- What the ideation process looks like
About Mike...
Mike Michalowicz is the entrepreneur behind three multimillion-dollar companies and is the author of several business books, including Profit First, Clockwork, The Pumpkin Plan and his newest book, All In. Mike is a former small business columnist for The Wall Street Journal and business makeover expert for MSNBC. He regularly travels the globe as an entrepreneurial advocate
Resources mentioned in this episode:
- Mike's Website
- The World Almanac and Book of Facts
- The Go-Giver - Bob Burg
- Brainfluence - Roger Dooley
- FRICTION - Roger Dooley
- The One Thing - Jay Papasan & Gary Keller
- Malcolm Gladwell
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APAC's B2B Growth Podcast
APAC's B2B Growth Podcast (formerly Growth Colony) is a bi-weekly interview show unpacking trends, busting myths and delivering insights B2B marketing and sales leaders across Asia-Pacific can put to work today.
Each episode, host Shahin Hoda sits down with a marketing leader, sales leader, founder or operator who has a real point of view, not a generic take.
Guests bring specific stories from inside their own companies: what worked, what failed and what they'd do differently.
We cover what's actually driving B2B growth in the region: account-based marketing built for APAC rather than adapted from a US or UK playbook, sales and marketing alignment, and founder and operator commentary from people doing the work, not just talking about it.
If you're a B2B marketing or sales leader in Australia, New Zealand, Singapore or anywhere else in Asia-Pacific trying to build pipeline from strategic accounts, this show is for you.
Hosted by Shahin Hoda, founder of xGrowth. xGrowth is an account-based marketing and go-to-market agency helping global B2B technology companies improve customer acquisition, build qualified pipeline and win strategic accounts across APAC.
The agency works with regional sales and marketing teams to identify priority accounts, develop coordinated campaigns and turn commercial opportunities into measurable growth.
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