Neil Berry: Craft a Stunning ABM Campaign Theme
- E106
- 23:15
- March 2nd 2022
In this episode, host Shahin Hoda chats with Neil Berry, Head of Global Account & Deal Based Marketing Centre of Excellence at Atos, about how and why marketers need to build a theme for their ABM campaigns.
During the conversation, Neil defines the purpose of a theme and what it is supposed to achieve.
He recommends starting with the priorities of the target accounts and building the campaign theme around them. He advises marketers to be thorough with their research, encourages them to take intelligent risks with messaging and go all out in getting buy-in from sales and the C-level executives before starting an ABM campaign.
Read the show notes: https://xgrowth.com.au/blogs/abm-campaign-theme/
Join the Slack channel: https://growthcolony.org/slack
Growth Colony: APAC's B2B Growth Podcast
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.