Paul Gibson from Demandbase: How to Recession-Proof Your Marketing Strategy With ABX
- E128
- 36:40
- July 27th 2022
Discover the State of Account-Based Marketing in APAC with xGrowth's State of ABM in APAC Report.
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Shahin chats with Paul Gibson, Vice President International at Demandbase about how to recession-proof your marketing strategy with ABM and ABX.
Paul is passionate about helping businesses harness the power of technology. With over 15 years in the digital martech space and a proven track record of entering a new region, building teams, exceeding goals and delivering strong revenue growth.
Paul was the first Demandbase employee in EMEA, with a mission to evangelize ABM, define a go to market strategy, and build a world class team.
Prior to Demandbase, Paul held roles at Microsoft, AgilOne, StrongMail Systems and several other martech companies.
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Hosted & Produced by Shahin Hoda & Alexander Hipwell, from xGrowth
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Growth Colony: APAC's B2B Growth Podcast
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.