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Shahin chats with Phil Lakin, VP of Revenue Operations at Aprimo, about creating an ABM tech stack.
The episode covers the following:
- What ABM tech to look into
- The single source of truth
- How to avoid data silos
- The mistakes to avoid when building a tech stack
Phil is a driven and committed technical professional with almost 15 years of experience gained in all aspects of infrastructure design, support, software development and IT operations, with a proven history of successfully delivering projects involving varied technology stacks, growing teams and reporting into executive boards.
Dedicated to solving problems holistically, he has a unique experience in implementing business change and its interaction with systems infrastructure and company culture while evaluating project risks and providing mitigation solutions.
Having worked in technical operations, infrastructure, architect, software development and business development roles, Phil enjoys projects that combine business and technology problems with project management and the requirement to simplify the solution into plain business terms.
Resources mentioned in this episode:
- The Naked Leader - David Taylor
- The SaaS Sales Method - Winning by Design
- CXL - Peep Laja
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For your copy of the State of ABM in APAC Report (2022): https://xgrowth.com.au/abm-report/
Join the Slack channel: https://growthcolony.org/slack
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
Growth Colony: Australia's B2B Growth Podcast
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.