Rory Boyle: Sales and Marketing Metrics for B2B Founders
- E89
- 33:30
- November 10th 2021
Shahin chats with Rory Boyle, Managing Director at Hampers with Bite about how to measure and budget sales and marketing activity as a B2B founder.
Rory is the founder of Australian based B2B gifting company Hampers with Bite, which recently sold up to $28.3 million.
Rory is also the founder of another successfully branded merchandise company called Promotions Warehouse, which specialises in B2B promotional products.
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Growth Colony: Australia's B2B Growth Podcast
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.