Rory Boyle: Sales and Marketing Metrics for B2B Founders
- E89
- 33:30
- November 10th 2021
Shahin chats with Rory Boyle, Managing Director at Hampers with Bite about how to measure and budget sales and marketing activity as a B2B founder.
Rory is the founder of Australian based B2B gifting company Hampers with Bite, which recently sold up to $28.3 million.
Rory is also the founder of another successfully branded merchandise company called Promotions Warehouse, which specialises in B2B promotional products.
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APAC's B2B Growth Podcast
APAC's B2B Growth Podcast (formerly Growth Colony) is a bi-weekly interview show unpacking trends, busting myths and delivering insights B2B marketing and sales leaders across Asia-Pacific can put to work today.
Each episode, host Shahin Hoda sits down with a marketing leader, sales leader, founder or operator who has a real point of view, not a generic take.
Guests bring specific stories from inside their own companies: what worked, what failed and what they'd do differently.
We cover what's actually driving B2B growth in the region: account-based marketing built for APAC rather than adapted from a US or UK playbook, sales and marketing alignment, and founder and operator commentary from people doing the work, not just talking about it.
If you're a B2B marketing or sales leader in Australia, New Zealand, Singapore or anywhere else in Asia-Pacific trying to build pipeline from strategic accounts, this show is for you.
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