Joining Shahin and Vinnie is Marketing Director (ANZ) at HP, Ruben Ahmed. They got to chat about all things creativity and efficiency in marketing, and what marketers should be doing to stand out.
This episode also covers...
- Long-term vs short-term marketing focus
- Cultivating a niche
- The importance of understanding P&L
- How to build trust in your teams and with customers
About Ruben...
Ruben Ahmed is an award-winning marketer, speaker and the Director of Marketing for HP Australia & New Zealand, he oversees all areas across Consumer and Commercial divisions.
With a passion for emerging technology, he has had the privilege of building his career with Fortune 100 brands like HP, Telstra, IBM, and Sony.
Ruben is known across the industry for his uncanny ability to pick apart the tough problems, drive business growth, and culture an environment that leads with creativity.
Resources mentioned in this episode:
- 10x Is Easier Than 2x - Dan Sullivan
- How Brands Grow - Byron Sharp
- Reforge
- Rory Sutherland
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APAC's B2B Growth Podcast
APAC's B2B Growth Podcast (formerly Growth Colony) is a bi-weekly interview show unpacking trends, busting myths and delivering insights B2B marketing and sales leaders across Asia-Pacific can put to work today.
Each episode, host Shahin Hoda sits down with a marketing leader, sales leader, founder or operator who has a real point of view, not a generic take.
Guests bring specific stories from inside their own companies: what worked, what failed and what they'd do differently.
We cover what's actually driving B2B growth in the region: account-based marketing built for APAC rather than adapted from a US or UK playbook, sales and marketing alignment, and founder and operator commentary from people doing the work, not just talking about it.
If you're a B2B marketing or sales leader in Australia, New Zealand, Singapore or anywhere else in Asia-Pacific trying to build pipeline from strategic accounts, this show is for you.
Hosted by Shahin Hoda, founder of xGrowth. xGrowth is an account-based marketing and go-to-market agency helping global B2B technology companies improve customer acquisition, build qualified pipeline and win strategic accounts across APAC.
The agency works with regional sales and marketing teams to identify priority accounts, develop coordinated campaigns and turn commercial opportunities into measurable growth.
With specialist regional expertise and hands-on execution support, xGrowth gives lean marketing teams the strategy and capacity needed to enter new markets, reach enterprise buyers and grow valuable customer relationships.
New episodes every two weeks. Subscribe so you don't miss one, and sign up for the xG Weekly newsletter for more insights on B2B growth across APAC.