Andrei Zinkevich: Running ABM on a Tight Budget artwork
Growth Colony: Australia's B2B Growth Podcast

Andrei Zinkevich: Running ABM on a Tight Budget

  • E70
  • 35:57
  • July 7th 2021

In this episode, Shahin chats with Andrei Zinkevich, Co-founder of Fullfunnel.io about how he approaches ABM initiatives and how, in some cases, he and his team are able to execute some of these campaigns with really tight budgets.

Andrei lives and breathes B2B marketing since 2007. He is the founder of Fullfunnel.io (full-funnel account-based marketing operations for B2B tech companies) and ROIplan (marketing planning platform). 

In 2019, Andrei published "LinkedIn Content Marketing: How to generate high-quality B2B leads on LinkedIn without cold messaging and ads", which was awarded the best B2B marketing e-book and was included in the “100 Best B2B Marketing Books of All Time” by Bookauthority.

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Growth Colony: Australia's B2B Growth Podcast

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.

Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!

Hosted by Shahin Hoda

Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.