
How to Incorporate Social Selling Into an ABM Strategy
- E174
- 44:05
- June 7th 2023
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Shahin chats with Steve Watt, Director of Market Insights and Seismic Social Selling expert, about how to incorporate social selling into your ABM strategy.
The episode covers the following:
- Defining social selling
- Social selling and its importance to ABM
- The common mistakes people make
- Where to start with social selling
Steve believes that many sales and marketing mindsets, strategies, metrics and tactics are beyond their “best before date”, and that B2B leaders need to reject many of the approaches that have gone unquestioned for too long.
He does whatever he can to challenge sales, marketing, and enablement leaders to cast aside old mindsets and approaches to social and build something entirely different and much more impactful.
Resources mentioned in this episode:
- Play Bigger - Christopher Lochhead
- Sam Sales - Samantha McKenna
- Refine Labs - Chris Walker
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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth
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APAC's B2B Growth Podcast
On APAC's B2B Growth Podcast, we unpack trends, bust myths, and deliver insights you can put to work today to drive growth in APAC.
Hosted by Shahin Hoda & Vinnie Romano
Produced by Shahin Hoda & Alexander Hipwell from xGrowth
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