How to Incorporate Social Selling Into an ABM Strategy

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Shahin chats with Steve Watt, Director of Market Insights and Seismic Social Selling expert, about how to incorporate social selling into your ABM strategy.

The episode covers the following:

• Defining social selling
• Social selling and its importance to ABM
• The common mistakes people make
• Where to start with social selling

Steve believes that many sales and marketing mindsets, strategies, metrics and tactics are beyond their “best before date”, and that B2B leaders need to reject many of the approaches that have gone unquestioned for too long.

He does whatever he can to challenge sales, marketing, and enablement leaders to cast aside old mindsets and approaches to social and build something entirely different and much more impactful.

Resources mentioned in this episode:

• Play Bigger - Christopher Lochhead
• Sam Sales - Samantha McKenna
• Refine Labs - Chris Walker

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For your copy of the State of ABM in APAC Report (2022): https://xgrowth.com.au/abm-report/

Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

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