Taryn Williams: How to Approach B2B Influencer Marketing
- E73
- 31:51
- July 28th 2021
In this episode, host Shahin Hoda chats with Taryn Williams, founder and CEO of WINK Models and theright.fit, about the development of influencer marketing in the B2B space.
As the founder of two multi-million dollar businesses, Taryn is a passionate and visionary leader, utilising technology to drive greater connectivity and fair outcomes for models and influencers across the media, marketing and advertising industries.
In 2007, at age 21 and with $30,000 in savings, Taryn launched WINK Models, her response to inefficiencies in working conditions for models plus a lack of flexibility and quality service offered to clients. Over a decade later, the agency continues to be one of Australia and Asia Pacific’s most recognised, with more than 650 models on its books and turnover in the millions.
With a focus on helping talent to gain more control over job selection and being fairly paid, theright.fit, is a marketplace connecting brands to creative talent and influencers.
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APAC's B2B Growth Podcast
APAC's B2B Growth Podcast (formerly Growth Colony) is a bi-weekly interview show unpacking trends, busting myths and delivering insights B2B marketing and sales leaders across Asia-Pacific can put to work today.
Each episode, host Shahin Hoda sits down with a marketing leader, sales leader, founder or operator who has a real point of view, not a generic take.
Guests bring specific stories from inside their own companies: what worked, what failed and what they'd do differently.
We cover what's actually driving B2B growth in the region: account-based marketing built for APAC rather than adapted from a US or UK playbook, sales and marketing alignment, and founder and operator commentary from people doing the work, not just talking about it.
If you're a B2B marketing or sales leader in Australia, New Zealand, Singapore or anywhere else in Asia-Pacific trying to build pipeline from strategic accounts, this show is for you.
Hosted by Shahin Hoda, founder of xGrowth. xGrowth is an account-based marketing and go-to-market agency helping global B2B technology companies improve customer acquisition, build qualified pipeline and win strategic accounts across APAC.
The agency works with regional sales and marketing teams to identify priority accounts, develop coordinated campaigns and turn commercial opportunities into measurable growth.
With specialist regional expertise and hands-on execution support, xGrowth gives lean marketing teams the strategy and capacity needed to enter new markets, reach enterprise buyers and grow valuable customer relationships.
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