This week, Shahin is joined by Taryn Williams and Joe Rezendes from #Gifted, to chat about influencer marketing in the B2B space.
The episode covers the following:
- How to integrate influencer marketing into your strategy
- The difference between B2B and B2C influencer marketing
- In-house vs external influencers
- The importance of User Generated Content (UGC)
Taryn Williams is a multi-award-winning founder and CEO and over the course of 20+ years has earned a reputation as one of Australia’s most prolific entrepreneurs at the intersection of talent, media, and technology.
Taryn is a sought-after commentator on tech, entrepreneurship, and business and is a Board Director of Next25, Digital + Technology Collective, board advisor to All G Foods, Lamborghini FAB, and host of the Vodafone Business Web Series and Podcast. She has appeared extensively in the media and is a speaker of choice for leading conferences, including Vivid Sydney, Online Retailer, Business Chicks, ADMA Global Forum, The Collective Hub’s Kick Start Smart, and Mumbrella (B2B, Luxury and 360).
Joe Rezendes is an Engineering Manager at #Gifted and Managing Partner of Rezeverse LLC. With a background in marketing and software engineering, Joe has worked with some of the largest software companies in the world.
At Rezeverse, Joe creates digital worlds for online communities and virtual conferences, and at #gifted, he empowers brands to unlock the power of full-scale influencer marketing campaigns.
Resources mentioned in this episode:
- Leading Change At Work - Adam Braus
- Bluefishing - Steve Sims
- Trends Newsletter - Hustle
- The Prof G Pod - Scott Galloway
- Neil Patel
- Total Annarchy - Ann Handley
- Kara Swisher
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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]
APAC's B2B Growth Podcast
APAC's B2B Growth Podcast (formerly Growth Colony) is a bi-weekly interview show unpacking trends, busting myths and delivering insights B2B marketing and sales leaders across Asia-Pacific can put to work today.
Each episode, host Shahin Hoda sits down with a marketing leader, sales leader, founder or operator who has a real point of view, not a generic take.
Guests bring specific stories from inside their own companies: what worked, what failed and what they'd do differently.
We cover what's actually driving B2B growth in the region: account-based marketing built for APAC rather than adapted from a US or UK playbook, sales and marketing alignment, and founder and operator commentary from people doing the work, not just talking about it.
If you're a B2B marketing or sales leader in Australia, New Zealand, Singapore or anywhere else in Asia-Pacific trying to build pipeline from strategic accounts, this show is for you.
Hosted by Shahin Hoda, founder of xGrowth. xGrowth is an account-based marketing and go-to-market agency helping global B2B technology companies improve customer acquisition, build qualified pipeline and win strategic accounts across APAC.
The agency works with regional sales and marketing teams to identify priority accounts, develop coordinated campaigns and turn commercial opportunities into measurable growth.
With specialist regional expertise and hands-on execution support, xGrowth gives lean marketing teams the strategy and capacity needed to enter new markets, reach enterprise buyers and grow valuable customer relationships.
New episodes every two weeks. Subscribe so you don't miss one, and sign up for the xG Weekly newsletter for more insights on B2B growth across APAC.