Justin Keller: Technology Won't Fix Your Account-Based Marketing

In this episode, host Shahin Hoda welcomes Justin Keller, Vice President of Marketing at Terminus, one of the big players in ABM technology.

Justin clarifies some common misconceptions about Account-Based Marketing and dives deep into what MarTech in ABM is really about. Join Justin and Shahin to learn why you should focus on creating experiences and building relationships when implementing Account-Based Marketing.

Read the show notes: https://xgrowth.com.au/blogs/technology-abm-woes/

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