Karen & Ron Fiedler: Point of Difference: How to Stand Out in Business

In this business-focused and inspirational episode, Peter Salerno welcomes Karen Fiedler and Ron Fiedler from Podcast City and Adelaide Networking Connections to discuss what it really takes to move a business to the next level.

The conversation begins with the importance of personal growth, helping others and understanding that every level of success requires a matching level of commitment, responsibility and work.

Karen shares her experience in telemarketing, sales training and helping people improve their phone communication.

She explains why sales is not just about reading a script or getting through calls quickly. It is about listening, building rapport, knowing the product and understanding how to guide a potential customer towards the next step. Her message is clear: if you are speaking to customers, you need to understand what you are selling.

Ron brings a strong business perspective, encouraging business owners to reset, look at what others are doing and then find a meaningful point of difference.

He uses Podcast City as an example, highlighting 24-hour DIY studio access and white-label podcasting services as ways to create value in the market.

He also discusses collaboration, premium service delivery and the importance of saying yes to opportunities while still being properly paid for your time and expertise. 

The episode also explores business ownership through real-world examples, including the difference between running a business with an owner’s mindset and simply buying yourself a job.

Peter, Ron and Karen discuss contracts, non-compete clauses, customer relationships, product knowledge and the value of working with the right specialists.

The conversation closes with a reminder that success comes from knowing what you do, knowing how to do it and getting the right support when needed.

Host: Peter Salerno

Mobile: ‭0408 811 567‬

Email: [email protected]

Guest: Karen and Ron Fiedler

Karen Fiedler is part of Podcast City and Adelaide Networking Connections, bringing experience in telemarketing, sales communication, customer rapport and practical business support. In this episode, Karen shares valuable insights into phone-based sales, product knowledge, scripts, listening skills and the importance of helping sales teams improve before writing people off.

Ron Fiedler is from Podcast City and Adelaide Networking Connections. Through Podcast City, Ron helps business owners, professionals and creatives plan, produce, record, distribute and promote podcasts and radio-style content. In this episode, Ron shares business insights around creating a point of difference, collaboration, white-label services, customer trust, pricing and building a business that delivers real value.

Website: https://podcastcity.com.au/

https://www.anc.business/

Producer: Ron Fiedler, Podcast City