S1E4 - TikTok Marketing with Sara Goldberg & Michelle Sagan of the National Down Syndrome Society

Companion article: <a href=\"https://brooks.digital/articles/how-to-organize-patient-resources-nonprofit/\" target=\"_blank\">How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4]
Service: <a href=\"https://brooks.digital/what-we-do/ux-research-content-strategy/\" target=\"_blank\">UX Research &amp; Content Strategy

S1E4
27:13
April 29th 2021

Should your organization use TikTok as a marketing channel? As one of the biggest nonprofits on TikTok right now, Sara Goldberg & Michelle Sagan of the National Down Syndrome Society discuss why they've been so successful, how they leverage the work of their policy team, and the unexpected fundraising opportunities they discovered on TikTok.

Check out the NDSS website and TikTok
Email Sara & Michelle
Connect with Sara & Michelle on LinkedIn

Health Nonprofit Digital Marketing

Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.