Health Nonprofit Digital Marketing
S1E6 - Viral Campaigns & The Ice Bucket Challenge with Morgan Roth of The ALS Association
- S1E6
- 28:26
- May 27th 2021
The ALS Ice Bucket Challenge is the gold standard of viral marketing and fundraising campaigns. So who better to bring on the podcast than Morgan Roth of The ALS Association? In this episode, Morgan shares how the Ice Bucket Challenge began, why it was so successful, the pros and cons of viral marketing campaigns, and her advice for other organizations seeking to emulate the same success.
Health Nonprofit Digital Marketing
Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.