S1E8 - Writing Better Healthcare Content with Betsey O'Brien of Desire Path Marketing

Companion article: <a href=\"https://brooks.digital/articles/how-to-organize-patient-resources-nonprofit/\" target=\"_blank\">How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4]
Service: <a href=\"https://brooks.digital/what-we-do/ux-research-content-strategy/\" target=\"_blank\">UX Research &amp; Content Strategy

S1E8
32:04
July 1st 2021

Is your healthcare content connecting with your audience? In this episode, Betsey O'Brien of Desire Path Marketing comes on the show to discuss mistakes nonprofits make with their website content, signs your content is falling short (and what to do about it), and how to prioritize content improvements on your site.

Betsey works with strategic planners, web developers, video producers and others to advance the communications goals of leading health care nonprofits. She has written for many c-level leaders, creating everything from op-ed pieces to keynote speeches to weekly blog posts.

Website: https://www.desire-path.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/betseyobrien/

Health Nonprofit Digital Marketing

Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.