Sometimes, people latch on to poor metrics when they can’t find a good proxy for what they want to measure. And those poor metrics can lead them away from what they want to accomplish.
In this solo episode, Spencer challenges the popular digital metrics of traffic and stickiness and explains how to find your "smoking gun" metrics instead.
Health Nonprofit Digital Marketing
Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.