S1E21 - Running a One-Person Marketing Department with Melissa McGurgan of Cummings Graduate Institute for Behavioral Health Studies

Companion article: <a href=\"https://brooks.digital/articles/how-to-organize-patient-resources-nonprofit/\" target=\"_blank\">How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4]
Service: <a href=\"https://brooks.digital/what-we-do/ux-research-content-strategy/\" target=\"_blank\">UX Research &amp; Content Strategy

S1E21
33:41
January 27th 2022

Are you a one-person marketing department at your nonprofit? In this episode, Melissa McGurgan shares her tips on being the only marketer in your organization. We discuss how she handled marketing when her school was unaccredited, how a "sprint mindset" helps her get more done, and operating with limited human and financial resources.

Resources:

The American Marketing Association and their Nonprofit and Cause Marketing Virtual Conference
Hubspot Academy

Get in touch:

Website: cgi.edu
Podcast: Disruptors at Work: An Integrated Care Podcast

Health Nonprofit Digital Marketing

Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.