Bridging the Trust Gap with Kenyon Farrow of AVAC

In a world where public distrust of health information is at an all-time high, how can nonprofits effectively communicate critical health messages? Spencer Brooks sits down with Kenyon Farrow from AVAC to explore the deep roots of medical mistrust, the critical role of strategic communication in public health, and the importance of community-based messaging. This episode is a must-listen for nonprofit health leaders grappling with the challenge of building trust in their communications.

About the guest

Kenyon Farrow (he/him) is the Director of Communications where he leads AVAC’s communications team as well as our narrative change and strategic communications efforts to help influence key stakeholders, policymakers and the media to expand access to HIV prevention, supporting R&D and programs and advancing global health equity.

Kenyon previously served as the Managing Director of Advocacy and Organizing with PrEP4All, where he helped lead a policy coalition on a National PrEP program and led a campaign to make insurance companies accountable to pay for PrEP services. Previously Kenyon served as senior editor of TheBody.com & TheBodyPro.com and US & Global Health Policy Director with Treatment Action Group (TAG).

Resources

• TheBody: https://www.thebody.com/
• TheBodyPro: https://www.thebodypro.com/

Contact Kenyon

• Website: https://avac.org/
• Podcast: https://avac.org/px-pulse/
• LinkedIn: https://www.linkedin.com/in/kenyonfarrow/