Cutting Through the Jargon with a Simple Messaging Framework

"If I can’t understand what 90% of these nonprofits are doing when I visit their website, what does that say about the average audience member?" - Spencer Brooks

Confusing messaging is one of the biggest barriers standing between your nonprofit and the audiences you want to reach. In this solo episode, Spencer shares a practical three-part framework (Problem, Solution, Impact) that helps organizations clearly communicate what they do and why it matters. Drawing on examples like the Fistula Foundation, he breaks down why most nonprofits skip over the problem, how to simplify complex solutions without dumbing them down, and the best ways to show impact with both stories and stats.

Spencer also answers the top five questions nonprofit leaders have about applying this framework, from adapting it across different channels to knowing whether your messaging is working. If you’ve ever worried that your website or communications don’t make sense to outsiders, this episode is for you.

👉 Ready for an outside perspective on your messaging? Book a call with Spencer to explore how to sharpen your communications.

Resources

• Problem, Solution, Impact: The Essential Nonprofit Messaging Framework: https://brooks.digital/articles/nonprofit-messaging-framework-problem-solution-impact/
• Website Messaging with Pam Lowney of Fistula Foundation: https://brooks.digital/health-nonprofit-digital-marketing/website-messaging/
• Fistula Foundation: https://fistulafoundation.org/

Contact Spencer

• Email: [email protected]