Health Nonprofit Digital Marketing
S2E1 - Five Steps to a Better Patient User Experience
- S2E1
- 09:27
- April 21st 2022
A lot of nonprofits in the health space provide online resources for patients, but it can be tough to figure out how to make your website more user-friendly.
In this episode, Spencer outlines the overall strategy to create a better patient user experience. He examines the problem from the perspective of a new website visitor and the 5-step journey they might take from awareness to engagement with your organization.
Resources:
- Companion article: Creating a Better Patient User Experience for Nonprofit Websites [Part 1]
- Service: UX Research & Content Strategy
Health Nonprofit Digital Marketing
Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.