Navigating the New Normal: Decline in Nonprofit Web Traffic
- S4E25
- 19:15
- August 8th 2025
AI is rapidly changing how people search for and engage with information online, and that shift is already beginning to reshape the digital landscape for nonprofits.
In this solo episode, Spencer unpacks what it means when platforms like ChatGPT and Google’s AI Overviews start answering questions without sending users to your website. He explores how this change challenges traditional metrics like clicks and traffic, and introduces a new way to think about digital impact: visibility and influence in AI-generated content.
This episode offers a timely perspective on how to stay relevant in an evolving digital ecosystem and why being part of the conversation early could make all the difference.
Resources
- Article: When Clicks Disappear: Rethinking Impact in the Age of AI Search
- Article: Is Your Nonprofit Website Traffic Dropping? You’re Not Alone — And Here’s What You Can Do About It
Contact Spencer
- Email: [email protected]
Health Nonprofit Digital Marketing
Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.