
Stop Spinning Your Wheels: How to Build a 12-Month Marketing Roadmap That Works
- S4E16
- 47:55
- April 4th 2025
Nonprofit marketers wear too many hats and juggle endless priorities, often struggling to turn strategic plans into real-world execution. In this episode, Spencer Brooks sits down with Graeme Watt, Principal of Anthem Creative, to discuss a game-changing approach: Strategic Inevitability—a one-day sprint designed to help organizations ruthlessly prioritize their marketing efforts and walk away with a clear 12-month roadmap.
If you’re tired of feeling stuck and want a framework to align your marketing with your nonprofit’s real capacity, this episode is for you.
About the guest
With over 15 years of experience leading nonprofits, launching social enterprises, and working with global NGOs, Graeme Watt has seen firsthand that whoever tells the best story wins. As one of the owners and principals of Anthem, he helps nonprofits amplify their impact by crafting compelling brand narratives that drive engagement and action in an ever-evolving digital world.
Resources
- Almanack of Naval Ravikant: https://www.navalmanack.com/
- Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential by Tiago Forte: https://www.goodreads.com/book/show/59616977-building-a-second-brain
Contact Graeme
- Anthem Creative: https://anthemcreative.ca/
- LinkedIn: https://www.linkedin.com/in/wattgraeme/
- Email: [email protected]
Health Nonprofit Digital Marketing
Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.