The Future of Search Is Already Here and Nonprofits Need to Be Ready
- S5E5
- 22:48
- October 31st 2025
“AI is the new front door to information, not Google. People are starting their journey with AI tools, and your job as a nonprofit is to show up where those conversations are happening.” - Spencer Brooks
AI isn’t replacing Google yet, but it’s already changing how people search for information online. In this solo episode, Spencer unpacks how tools like AI Overviews and Google’s AI Mode are reshaping search behavior, why trust and visibility still matter, and what nonprofit communicators should be doing to prepare. If you work in health communications or nonprofit digital strategy, this episode will help you understand the future of search and how to stay relevant in it.
Resources
- Navigating the New Normal: Decline in Nonprofit Web Traffic: https://brooks.digital/health-nonprofit-digital-marketing/decline-in-nonprofit-web-traffic/
- AI Search: The Great Platform Shift: https://brooks.digital/articles/ai-search-platform-shift/
Contact Spencer
- Email: [email protected]
Health Nonprofit Digital Marketing
Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.