Better Living and Design - Scott Gates of Western Window Systems

Scott Gates, the President and CEO of Western Window Systems, grew his company's revenue from $45 million in 2014 to $100 million in 2017, a 122% increase, and to around $123 million in 2018.  

Western Window Systems provides moving glass walls and windows that blend the indoors with the outside.  

In this interview with Eversprint's Malcolm Lui, Scott shares how he and his team accelerated their high value sales by:  

• Focus their marketing and sales on the lifestyle their products provide, instead of product features.  
• Innovating across all facets of their business, not just on products.  
• Developing a corporate culture to change the world, have fun, and treat all internal and external stakeholders as partners.