Big Enough to Serve, Small Enough to Care - Glenn Frank of Fort Collins Heating & Air Conditioning

Glenn Frank, the President and Owner of Fort Collins Heating and Air Conditioning, grew his company's revenue from $4.8 million in 2014 to $9.6 million in 2017, a 99% increase, and to around $10 million in 2018.  

Fort Collins Heating and Air Conditioning provides residential and light commercial HVAC sales, service, and installation.  

In this interview with Eversprint's Malcolm Lui, Glenn shares how he and his team accelerated their high value sales by:  

• Developing their brand via radio advertising of their jingle "Big Enough to Serve, Small Enough to Care" sung by his boy many years ago.  
• Hiring strategically to add new service lines, such as new construction, and more recently plumbing.  
• Shifting their marketing focus to recruit new HVAC technicians, as demand for their services exceeds their supply.