Footwear with a 5,000 mile warranty – Steven Sashen of Xero Shoes

Steven Sashen, the Co-Founder and CEO of Xero Shoes, grew his company's revenue from $772k in 2014 to $5.5m in 2017, a 617% increase, and they are projecting to hit $8.5m in 2018.  

Xero Shoes is manufacturer of addictively comfortable bare foot inspired sandals and shoes.  

In this interview with Eversprint's Malcolm Lui, Steven shares how he and his team accelerated their sales by:

• Putting a great product in front of interested people.  
• Staying away from "fake natural" traffic sources.  
• Leveraging video marketing and retargeting.  
• Capitalizing on the growth of the wellness economy.