It’s all about Behavioral Health – Stan Monroe of Carolina Partners

Stan Monroe, the President of Carolina Partners in Mental HealthCare, grew his company's revenue from $8.5m in 2014 to $13.8m in 2017, a 63% increase, and now they're on track to hit $15m in 2018.  

Carolina Partners provides mental health services throughout North Carolina with 37 locations.  

In this interview with Eversprint's Malcolm Lui, Stan shares how he and his team accelerated their high value sales by:  

• Executing their business plan successfully across all fronts, from opening new branches to hiring clinicians to marketing to generate referrals and new patients.  
• Marketing across a diverse array of channels, including internet, radio, print, direct mail and physical liaisons. Internet marketing is their biggest single source of new patients.  
• Developing their tele-health service to patients who are home bound, a segment with attractive long term growth prospects.  
• Taking advantage of their scale (they are now one of the largest providers in the US) to expand into other states.