Making Baseball Fun - Jesse Cole of Savannah Bananas

Jesse Cole, the Owner of Fans First Entertainment, grew his company's revenue from $556,000 in 2014 to $3.6 m in 2017, a 547% increase, and to double digit growth in 2018.  

Fans First Entertainment owns and operates the Savannah Bananas, a collegiate summer league baseball team.  

In this interview with Eversprint's Malcolm Lui, Jesse shares how he and his team accelerated their high value sales by:  

• Creating attention: Attention beats marketing. They don't do normal -- they offered Former President Obama an internship position.  
• Implementing a sell out strategy that allowed them to raise prices and give member and group ticket holders all-they-can-eat food and drink.  
• Providing a "Fans First Entertainment" experience that begins with a phone call thanking people for buying their tickets and ends only when they leave the stadium.