Multi-year strategy for benefits - Brent Bennett of Spectra Benefits

Brent Bennett, the President and CEO of Spectra Benefits, grew his company's revenue from $2.8 million in 2014 to $6 million in 2017, a 118% increase, and to around $7.2 million in 2018.  

Spectra Benefits provides insurance, savings and retirement plans to local businesses.  

In this interview with Eversprint's Malcolm Lui, Brent shares how he and his team accelerated their high value sales by:  

• Focusing on clients who see benefits as an expression of their values and their culture.  
• Increasing productivity by refining processes and workflows, and leveraging technology.   
• Providing an outstanding work environment and culture, and career options for employees.