Nice guys finish first - Sandeep Shroff of MyStartupCFO

Sandeep Shroff, the Co-Founder and CEO of myStartupCFO, grew his company from two employee and two clients in 2013 to nearly 100 employees and around 500 clients today without raising outside capital.  

myStartupCFO is a provider of outsourced CFO and accounting services for startups and small businesses.  

In this interview with Eversprint's Malcolm Lui, Sandeep shares how he and his team accelerated their high value sales by:

• Executing a "Be Nice" strategy across their entire platform, toward clients and employees alike.  
• The Be Nice strategy has generated a large number of referrals that convert to clients, a flow that that has been more than enough grow their business rapidly.  
• This same strategy is also why they provide a flexible remote work schedule for their employees: it allows them to show to their children that they too can have a satisfying career while raising a family at the same time.