Right Parts, Right Price, Every Day - Kyle Sharick of TracksNTeeth

Kyle Sharick, the Founder and CEO of TracksNTeeth, grew his company's revenue from $680,000 in 2014 to $2.2 million in 2017, a 224% increase, and to around $2.4 million in 2018.  

TracksNTeeth is an online marketplace for aftermarket heavy construction equipment parts.  

In this interview with Eversprint's Malcolm Lui, Kyle shares how he and his team accelerated their high value sales by:  

• Re-investing in marketing and sales, with leads generated via PPC ads.  
• Improving their website to capture organic search traffic.  
• Providing an ever increasing inventory of parts, currently at 130,000+ and growing.  
• Encouraging referrals via customer reviews and email marketing.