Squeezing Out Inefficiencies - Chad Jampedro of GSF Mortgage

Chad Jampedro, the President of GSF Mortgage Corporation, grew his company's revenue from $12.4m in 2014 to $30.5m in 2017, a 144% increase, and now they are on track to hit aroud $30m this year.  

GSF Mortgage provides home loans, reverse mortgages, refinancing and new home construction loans across 32 states.  

In this interview with Eversprint's Malcolm Lui, Chad shares how he and his team accelerated their high value sales by:  

• Automating as many tasks as possible to save time and effort for borrowers and their team alike. This reduced the days from application to close from 46 days in 2014 to 20-23 days today. (The industry average is 37-38 days.)  
• Generating 20% of their new business via PPC ads, 60% via referrals, and the remainder from other channels. Adwords provided the the highest ROI. Facebook on the other has proven to be much more challenging.  
• Applying his Plan, Measure, Adjust management style to all facets of their business. For their marketing, their in-house team measured and adjust their PPC campaigns on a daily basis.  

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