Cleaning Business Marketing | Ray Malaski on Scaling Maid Services with Smarter Marketing - Late Night Happy Hour. Episode 463
- S2E463
- 1:26:24
- April 30th 2026
Hey there, Home Service Homies!
In this episode, we dive into what it really takes to grow a home service business without burning yourself out or wasting money on the wrong marketing. Ray Malaski from Get Cleaning Clicks breaks down how lead flow, hiring, and capacity all have to work together if you want real growth. You are going to hear why most business owners think they have a marketing problem when they actually have a hiring or operations problem.
We get into the evolution of marketing from early Google Ads to local service ads and what is actually working right now. Ray shares how to think about cost per acquisition, why chasing cheap leads is a mistake, and how to build a system that consistently brings in customers. If you want to scale your cleaning business the right way and avoid the common traps, this one will hit home.
Home Service Happy Hour
🏠 Welcome to "Home Service Happy Hour," the ultimate rendezvous hosted by Dan Platta, the mastermind behind "Best Damn Bookkeeping"! 🍻
This show is your passport to candid conversations and practical insights, all while sipping on the expertise served by the best in bookkeeping.
As your host, Dan Platta brings a wealth of experience and a touch of humor to every episode. From the challenges of the home service industry to unleashing the secrets of badass bookkeeping, Dan keeps it real, relatable, and downright informative.
Join us for a virtual happy hour where no topic is off-limits. Whether you're a home service entrepreneur, a bookkeeping aficionado, or simply someone hungry for engaging discussions, this show is your front-row seat to an authentic, insightful, and entertaining experience.
"Home Service Happy Hour" is a community where industry insights meet real-world experiences. So, grab a seat, raise your virtual glass, and let's dive deep into the world of home service businesses!
🚀 Cheers to Happy Hours filled with knowledge, laughs, and a dash of business brilliance! 📚✨
Meet the Host
Meet the man behind the mic on Home Service Happy Hour – the one and only Dan Platta!
Dan, the host extraordinaire, brings a unique blend of business acumen, unfiltered conversations, and a touch of adventure to the airwaves. As the brains behind "Best Damn Bookkeeping," he's not just a financial whiz; he's your go-to guide for navigating the ins and outs of the home service industry.
Beyond the boardroom, Dan's passions paint a vivid picture of the man behind the mic. A true outdoors enthusiast, he finds solace in the art of hunting deer, a pursuit that mirrors his tenacity in tackling business challenges. When the lakes freeze over, you'll likely find him engaged in the thrill of ice fishing, embracing the serene beauty of winter.
But let's not forget the cherry on top – Dan's undeniable love for Busch Lights!
A cold one in hand, he adds a refreshing and down-to-earth vibe to every episode, making you feel like you're right there, sharing stories over a drink with a close friend.
So, whether he's dissecting business strategies, sharing tales of outdoor adventures, or simply enjoying a Busch Light, Dan Platta is your host, mentor, and all-around good company on the airwaves. Tune in for a dose of business wisdom, outdoor escapades, and the unmistakable charm of a host who keeps it real.
Follow Dan Platta on his journey through the waves of entrepreneurship, the thrill of the hunt, and the joy of cracking open a cold Busch Light!