Hospitality Marketing Show 298 artwork
Hospitality Marketing

Hospitality Marketing Show 298

  • S7E298
  • 37:24
  • April 25th 2021

"Going down the separate website path"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #298 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://app.rootpal.com / https://wpengine.com/

00:12— Our Technique this week is; "Going down the separate website path"

00:22 — News and Show Review

CoHosts

Adele Gutman

Melissa Kavanagh

Show Notes

00:02 -- Relocation travel demand?

00:34 -- Tech that influences

00:41 -- How to actually do positive and negative reviews

01: 04 -- What is Expedia doing that is similar to AirBnB and VRBO

01:21 -- Culture building within an organization and the varied ways to handle internal dialog

02:01 -- Show ends

A cure for marketing’s ‘Frankenstack’ syndrome

   https://www.zdnet.com/article/a-cure-for-marketings-frankenstack-syndrome/

http://fbuy.me/v/loren_400 -- to buy from appsumo gets you $10 off and I get $10 more to spend

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

Hospitality Marketing

Dedicated to all things hospitality. We focus on the tools, techniques, and news that can effect your hospitality business each week.

Loren Gray avatar
Loren Gray
Founder / CEP

Podcast & Live Video Show Host / Keynote Speaker / Published Author / Columnist / Educator-- Award-winning Consultant (both international and domestic) for all things digital marketing in the hospitality industry.


Practical hands on knowledge includes; SEO / SEM / Paid Service Platforms / Social Media / Content Marketing / Email / Web Design / PMS & POS interfaces / Account & Client Services


Strategic, hands on multi-year experience with the following;

Market Strategy both forensic and forecasted

Re-branding

Channel Managment

Distribution Management (OTA's)

Opening due diligence

Multi-property single destination Multi- outlet

Acquisitions

Divesting

Asset management and assessment

Soft branding

Market assessment

Revenue Managment

Forecasting

Budgeting

Service vetting

Best of breed connections

Market Product awareness

IT knowledge / CRM Interface integration

Multi-unit - multi-outlet strategy integration