"The New Creative, How To Get Attention"
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #305 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
00:01 — Our tools for review this week are; https://pixteller.com/ https://designpickle.com/ https://photovibrance.io/
00:09— Our Technique this week is; "The New Creative, How To Get Attention"
00:14 — News and Show Review
Co-Hosts
Adele Gutman
Dean Schmit
Tim Peter
Kerry Cooper
Show Notes
00:02 -- New announcement of now simucasting on Roku in addition to Xbox and Playstation
00:08 -- Kerry introduces himself regarding cyber security
00:18 -- Sad stories about security issues in current tense
00:26 -- https://hotelpaparazzi.com/#/ great site for up to date information related to cyber security for hotels.
00:42 -- the best use of password platforms
00:55 -- without fail so few audits exist
01:00 -- what are the first steps a hospitality business should do if they have not already started cyber security
01:30 -- who owns the contact info you or the team member who had it first? and should they have to share the full info?
01:37 -- what are ways to regulate the needs of access to the needs of security when it comes to social media.
01:42 -- How do you feel about a vaccination passport?
01:54 -- How do we handle the change in work ethic and how do we get people to do work within our hospitality industry
02:10 -- Show Ends
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Hospitality Marketing
Dedicated to all things hospitality. We focus on the tools, techniques, and news that can effect your hospitality business each week.
Podcast & Live Video Show Host / Keynote Speaker / Published Author / Columnist / Educator-- Award-winning Consultant (both international and domestic) for all things digital marketing in the hospitality industry.
Practical hands on knowledge includes; SEO / SEM / Paid Service Platforms / Social Media / Content Marketing / Email / Web Design / PMS & POS interfaces / Account & Client Services
Strategic, hands on multi-year experience with the following;
Market Strategy both forensic and forecasted
Re-branding
Channel Managment
Distribution Management (OTA's)
Opening due diligence
Multi-property single destination Multi- outlet
Acquisitions
Divesting
Asset management and assessment
Soft branding
Market assessment
Revenue Managment
Forecasting
Budgeting
Service vetting
Best of breed connections
Market Product awareness
IT knowledge / CRM Interface integration
Multi-unit - multi-outlet strategy integration