In this episode we continue our Google discussion to address the verticalization of Google’s digital marketing formats for Hospitality.
We talk about how this applies to branded vs. non-branded keywords and how these apply to the marketing funnel.
We also provide an explanation of “The Marketing Funnel” in as it ties directly to our next episode on TripAdvisor Plus!
Hospitality MetaSearch
A professional perspective, education, training, management and use of MetaSearch within the Hospitality Industry by an industry leading expert Dean Schmit