Hospitality MetaSearch Show 3 artwork
Hospitality MetaSearch

Hospitality MetaSearch Show 3

  • S1E3
  • 22:13
  • November 25th 2020

This week’s podcast taps into the elusive topic of how to set budgets for metasearch. We will look at 3 separate strategies and explore the pros and cons of each.

We will then tie this into how meta plays a larger role in your overall direct booking program, and tie this back to the budget discussion.

 

(1)    Budgeting for meta

  1. Uncapped? Pros & Cons
  2. No budget at all (PPS)?  Pros & Cons
  3. Somewhere in between? Pros & Cons

 

(2)    Meta as part of larger direct booking program

  1. Mobile vs. Desktop
  2. Booking engine flow / conversion
  3. Desktop widgets
  4. Remarketing
  5. Attribution


Hospitality MetaSearch

A professional perspective, education, training, management and use of MetaSearch within the Hospitality Industry by an industry leading expert Dean Schmit