![Hospitality MetaSearch Show 3 artwork](https://images.pod.co/1dg1mA1OScWJ06sc0SMWd-TIdDfNvXpfFiGMeUpXOlM/resize:fill:600:600/plain/artwork/62548670-b786-448b-9c89-eb91415e6124/hospitality-metasearch.jpg)
This week’s podcast taps into the elusive topic of how to set budgets for metasearch. We will look at 3 separate strategies and explore the pros and cons of each.
We will then tie this into how meta plays a larger role in your overall direct booking program, and tie this back to the budget discussion.
(1) Budgeting for meta
- Uncapped? Pros & Cons
- No budget at all (PPS)? Pros & Cons
- Somewhere in between? Pros & Cons
(2) Meta as part of larger direct booking program
- Mobile vs. Desktop
- Booking engine flow / conversion
- Desktop widgets
- Remarketing
- Attribution
Hospitality MetaSearch
A professional perspective, education, training, management and use of MetaSearch within the Hospitality Industry by an industry leading expert Dean Schmit