Hospitality Revenue Management Show 7

Historical Data: Still Relevant?

Today’s guest is Crystal Pernici, CRME, Director of Sales at IDeaS. Crystal has refined her experience at top hospitality companies including Loews Hotels, The Ritz-Carlton Hotel Company, Marriott International, and in the development of GreenPoint Hotels.

Crystal shares the following:

• The relevance of Revenue Management in our current conditions, and why neglecting it right now may be a short-sighted perspective.
• How historical data can still be used in a meaningful way, both for short-term and long-term strategies.
• The pros and cons of using manual and automated systems.
• The top 3 things that hoteliers should do right now to have the most impact on recovery from COVID-19.
• To contact Crystal for questions or more guidance:
• IDeaS.com
• [email protected]
• LinkedIn: https://www.linkedin.com/in/crystalpernici/
• Articles mentioned in the podcast
• The Importance of Revenue Management in Times of Uncertainty by Crystal Pernici
• Exceptional Circumstances Call for Exceptional Analytics by Stephen Hambleton
• Be sure to join us for our next episode with Stuart Butler of Fuel Travel to discuss their recent Customer Sentiment
• Study.
• Read more articles on Hospitality Revenue Management on our ThinkUp Thought Leadership page.
• Join us live on the This Week in Hospitality Live Show, which you can register for at hospitalitydigitalmarketing.com/live.

For questions on this episode or any other revenue management related topics, you can send them to us at

[email protected].